How often have you thought that software developers and artists are quite alike to each other? At first thought, it might seem that both these professions are in no way similar but a deeper glance will tell you that both of them are “makers” at the end of the day. Even though they use different mediums to communicate their craft to the audience, the underlying ideologies have a lot in common.

You learn to draw or paint by doing it. The same is for writing code too. Most often you can’t learn software development by taking up courses. You can…

How to leverage the right operational analytics dashboard for your business goals

If you are a city/operation manager of an operationally heavy company, having a bird’s eye view of the day-to-day operations is crucial since on-ground operations are quite chaotic in nature. In that scenario, the ability to make faster decisions with more efficiency can be driven by having quick access to data and relevant insights.

However, along with data visibility, you also need the ability to find gaps and drill down and get further insights in order to make the right decisions and have the ability to respond to potential challenges or roadblocks. …

For the real world where demand, supply, and operations interact with each other!

Life in an operations team can be complex and sometimes even chaotic.

During our customer research when we used to asked the ops teams to describe their day-to-day, they often said, “No single day is the same.” Of course, their main responsibility is to ensure everything on the ground is running smoothly. But in the real world, as we all know, a lot of things go haywire all the time!

Data-Driven or Not Really?

Today, markets and growth teams have a plethora of tools (tools like Google Analytics, Mixpanel, Heap, Clevetap, and Amplitude) available at their disposal to get insights and analytics on their…

To understand shipping costs, delays, cancellations and much more


For a 3rd Party Logistics vendor, Location Analytics becomes key to making decisions in strategy, city operations as well as business development. This blog will help you realize how you can use location analytics to maximize resource utilization, optimize RoI, and minimize user churn by fulfilling your SLAs.

Data Digestion and Hyperlocal Ops

With the growth of E-commerce, the logistic market has grown by leaps and bounds. In terms of revenue , the global logistics market is set to touch a CAGR of 3.48% from 2016 to 2022 and would capture a market valuing $12,256 billion by 2022.

What does this mean?

The three verticals that we just discussed…

Note: We at are committed to making the geospatial industry more robust and mainstream. This is part 3 of the series “Ask an Expert” where we engage with geospatial experts 1:1 on interesting ideas, discuss geospatial techniques and tools, and talk about the industry! You can read Part 2 here.


Pramod has been the Head of Data Science at Rapido since the end of 2019, a bike taxi service spread widely across all of India from Tier 1 to Tier 3 cities. Rapido is one of the fastest growing ride-sharing businesses in India. Pramod has had an extremely interesting…

Locale’s story narrated through the eyes of their investors and mentors

With Locale’s public launch a few days away, I am reminiscing about the time when we first set foot in this completely alien city of Bangalore about 15 months ago. We had a very limited time to figure things out, given the meager runaway we were running on. We have definitely come a long way from that day and being able to launch is like a dream come true!

Just like how a ship with winds in its sails needs a rudder for direction, a business which is hatching out of the eggs also requires close attention. It needs mentorship…

Comparison of how Locale is different from open-source on capabilities


Hello! Thinking about moving over to Or trying to decide which platform to use for the first time? In this blog, we talk about the differences between and Uber’s open-source tool, to help you choose the right tool depending on your need and use case.

With the advancement of GPS technology and the rise of open-source tools, collecting and mapping geospatial data has been easier than ever. and Locale are the two tools that companies use to obtain insights on location data.

What is is a web-based platform to visualize large-scale location data. It was created and…

A guide on how to use location analytics with Locale to evaluate performance

Key Takeaway

If you are an e-commerce company that has outsourced their delivery to third-party logistics companies, then this blog is for you. In this piece, we talk about how you can create a central place for your ops and city teams to monitor and analyze the performance of these 3PL providers.


E-commerce has changed the way in which society sells goods and services and become a part of our daily lifestyle. It has experienced rapid growth since its humble beginnings with e-commerce sales projected to grow to 599.2 billion USD by 2024. …

How to leverage location analytics with Locale for your hyperlocal decisions

Key Takeaway

If you are a VP growth or strategy or operations at a micro-mobility company, this piece is for you. Read this blog to find out how you can use geo-spatial analytics to place your bikes in the right areas, locate your next parking junction, understand the movement of power users and improve the overall health of your business.

Use Console to analyze Irys mobility data for different use cases by overlaying it on top of your internal data.

Thanks to Nikhil Gupta for helping us out with this blog!

Key Takeaway:

In this blog, we will discuss how you can use to analyze Irys mobility data for different use cases by overlaying it on top of your internal data. The data is collected & curated from geolocation signals using millions of connected devices worldwide. We also did some data-crunching to show you mobility insights during the lockdown period in Bangalore, India.

What is external data and why should you care about it?

Often, internal data that is generated and owned by the company (like customer’s transactional data, user events data on websites or apps, vehicle sensor data, data from workforce…

Anubhav Pattnaik

I write about all things product and startups. Product person at heart. Hobbyist Developer.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store